About us
Fore! You’ve found the ultimate online store for women's golf, run by a family of avid golfers.
With a passion for the game and a dedication to customer satisfaction, we’re here to provide an unparalleled shopping experience.
From chic apparel and shoes to essential accessories, we’ve got you covered like a perfectly manicured fairway.
Who We Are
Back in 2009, as passionate golfers, we noticed a major gap in the market for high-quality accessories and gifts tailored specifically for women. To fill that gap, we launched our own in-house brands, Surprizeshop and Pure Golf.
Designed In The UK
By designing everything in the UK and managing our own manufacturing, we guarantee premium quality, unique designs, and the best possible prices. Many of our products are developed directly from customer feedback—so if you’re looking for something unique you can’t find anywhere else, just let us know!
Our Journey
What started in 2009 as a specialized online store has grown into a global brand. Today, we are proud to be the UK’s Number 1 specialist for ladies' golf gifts, prizes, and accessories, with over 500 pro shops stocking our products worldwide.
A Family Legacy: We are a close-knit team of around 10 people operating under our parent company, Golf 2 Golf (est. 1997).
The Lady Captain’s Collection: Launched in 2010, this ever-growing range offers Lady Captains high-quality, unique, and budget-friendly gifts they can be proud to present.
Award-Winning Quality
We don't just talk the talk, our commitment to style and performance has been recognized by the industry:
🏆 Surprizeshop: Brand of the Year (Women in Golf Awards, 2022)
🏆 Pure Golf: Brand of the Year (Women in Golf Awards, 2023)
We're Here to Help
We pride ourselves on excellent customer service. Whether you need product advice or ideas for your next golf club event, our team is readily available via phone, email, and live chat. Get in touch today!
Call Us
01442 219700
Mon - Fri: 9:00am - 5:00pm
Visit Us
Surprizeshop
Unit 3 Cleveland Way
Hemel Hempstead, HP2 7DL
Hertfordshire, UK
Contact us
Our Store
Based in Hemel Hempstead, UK, our store offers an unparalleled shopping experience with the largest ladies' golf shoe collection in the UK. Visit our store to explore an unmatched selection of clothing and accessories across all sizes, complete with a dedicated shoe room for personalized fittings.
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In-House Embroidery
Stand out on the fairway with a kit that reflects your team’s pride. Our in-house UK embroidery service offers meticulous attention to detail, allowing you to add club logos to our premium tops and headwear.
Explore Embroidery Services →The biggest brands in women's golf
