I had an exciting start to the week because first thing Monday morning I interviewed Suzann Pettersen. Read the full article to find out about her new venture to empower...

Have you been making any swing changes? This is the time of year to do it, so your game is in the best possible shape when the season starts, or...

Check out Alison's review of the recent PGA golf show in Oralndo - the largest show since 2009, which is super positive.  Hear about her very wet but informative visit,...

This event is a fantastic opportunity to enjoy a day of golf, receive short game coaching from PGA professional Zoe North, and meet other ladies in a fun and relaxed...

Do you change your ball between seasons? I prefer a particular brand of golf ball – usually Titleist or Srixon – but I’m also sometimes guilty of using the first...

Happy New Year! I don’t make resolutions, but perhaps I should, especially as far as golf is concerned. It’s definitely a good idea to have goals so you have a...

Alison Root discusses the merits of a good sports bra for golf and the science behind why it is important. She also gives some golf tips  and swings for larger...

Surprizeshop's nominated charity is Azalea - find our more about the work of this amazing charity who work from Central Government policy level to directly serving  the women affected by...

Alison rounds up the evening at this years Women in Golf Awards celebrating Women that have made an upstanding contribution to the women's game. What struck her the most about this...

Golf Monthly  Tested Over 30 Women’s Winter Golf Apparel Items And the Pure Golf Maple Top was voted as one of their top 12 Favorites. Check out why they felt it is such a...

Alison discusses the  ‘Caitlin Clark Effect’ on women's basketball - boosting TV ratings, attendance, merch sales, and endorsement deals. Much like in golf, her rise has also sparked conversations about the...

The Women's (Ladies) Golf Lounge have just reviewed a few of our latest products. Check out what their reviewer Ali Odell has to say on the Pure Golf brushed winter...