Surprizeshop Blog
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Zoe North: Master Your Pre-Shot Routine & Iron Striking
For many lady golfers, building consistency on the course can feel like a challenge. However, a great round of golf doesn't just come down to how hard you hit the...
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Pure Golf SS26 Lookbook
The Pure Golf Spring/Summer 2026 collection captures the essence of Riviera escapism, inviting you on a journey through the breathtaking scenes of the Mediterranean coast. Designed with a sense of...
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Are Your Clubs Holding You Back?
Over the last couple of weeks, I’ve attended two golf club fitting sessions as part of projects for Golf Monthly, one for PXG and the other for Ping. The reason...
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Why I’m Breaking Golf’s Social Norms!
If you are a regular reader of this newsletter, you will have built up a picture of my personality and my golf game. I’m always honest and happy to laugh...
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The 7 Traits We Love To Hate!
I’m back! And all I can say is, if you’re ever lucky enough to get the chance to attend the Masters, grab it with both hands, it’s an experience you’ll...
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Major Lessons and Sunday Debates!
Nelly Korda is officially back to her winning ways. By taking the Chevron Championship title in Texas last weekend, the first women’s Major of the season, she’s sent a clear...
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Ride To The Open With The Golf Foundation
In case you haven’t seen the news, our friends at Golf Foundation have a team taking on an incredible challenge this July - cycling from Wentworth Club to Royal Birkdale,...
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What happens on a photo shoot? Check out our latest shoot
We have just been out to shoot the Summer 2027 collection, crazy I know but that's how far ahead we need to be and we thought it would be interesting...
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Help Shape the Future of Our Industry – Sign up to the Fairways Project today
DO YOU WORK IN THE GOLF INDUSTRY? The Women in Golf Awards is working with 59club in a 5-year project called the Fairways project, tracking the experiences of women working...
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Scandinavian Sophistication: J.Lindeberg Arrives at Surprizeshop
Modern golf style is defined by a specific balance: the technical precision required for the course paired with a silhouette that feels at home in the city. No brand captures...
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The Secret to Spring Scoring
The competitive season for us club golfers is getting ever closer. If you’ve been putting the work in over the winter on your technique, I can’t say I’ve done half...
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Wings, Wine, and 12 Holes?
After a long, wet winter, nine holes has quietly become my default—even on brighter days, I’ve found myself heading in early, helped along by a muddy course and the new...